QR-code fails: Hoe QR-codes NIET te gebruiken

Hoewel QR-codes natuurlijk op creatieve en leuke manieren kunnen worden ingezet (zie de voorbeelden hier en hier) wordt de daadwerkelijke toegevoegde waarde van deze techniek nog door veel mensen in twijfel getrokken. En dat is niet zo heel vreemd, aangezien de meerderheid van de qr-codes gewoon nergens op slaan. In deze post een aantal voorbeelden van hoe het dus niet moet. Een QR-code moet niet gebruikt worden omdat het kan of omdat iedereen het doet, maar er moet een idee achter zitten. Het moet ook echt daadwerkelijk iets toevoegen. Anders heeft het vaak geen enkel nut, zoals onderstaande voorbeelden goed laten zien.

1. Het vliegtuig.
“Hoe bereiken we heel veel mensen met onze boodschap….? Ik weet het! We hangen een QR-code achter een vliegtuig!” Fail. 

QR-code Airplane

2. Bedbugs.
Het lijkt me niet bepaald uitnodigend om deze codes te scannen, aangezien je meteen aan al je medepassagiers laat weten dat je last heb van deze beestje in bed..

QR-code bed bugs

3. Boven de snelweg.
“Guiding & Protecting America” …. Het lijkt me nogal gevaarlijk om met 120 km/h een QR-code van een billboard te scannen..

QR-code snelweg

4. Grafsteen.
Een QR-code op een grafsteen. Dit moet haast wel een grap zijn.

QR-code grafsteen

5. Belangrijk bericht.
Maar niemand die het ooit zal lezen.

QR-code demonstratie

6. Vanuit de lucht.
Doelgroep: Piloten en astronauten.

QR-code vanuit de lucht

7. QR-codes op websites
Misschien moet iemand ze bij Distinctive World even uitleggen hoe internet eigenlijk werkt..

QR-code website

Voor nog veel meer idiote QR-codes bekijk het blog wtfqrcodes.com. En voor een boeiende discussie omtrent dit onderwerp klik hier.

Heb je zelf nog voorbeelden van QR-codes die op bizarre manieren worden gebruikt? Ik hoor het graag van je in de comments!

22 thoughts on “QR-code fails: Hoe QR-codes NIET te gebruiken

  1. Hey Nico,

    Leuk artikel betreft het gebruik van QR codes. Veel bedrijven weten de plank goed mis te slaan als het om QR codes gaat. QR is ontwikkeld om met relatief weinig advertentie ruimte toch een manier te hebben om de klant snel naar veel informatie te loodsen. Vaak zie je dat adverteerders het erbij zetten omdat het kan. Dat terwijl er eindeloos veel manieren zijn om QR op ludieke wijze toe te passen.

    Dat van die grafstenen is echter ‘serieus’. De familie kan een online profiel van de overledene aanmaken die getoond word wanneer je de QR code scant. Misschien gaan we naar een toekomst waar je een QR-grafsteen plaatst.


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  2. Hey Michael, bedankt voor je reactie. Ik snap het idee achter de QR code op de grafsteen wel, maar wat nou als het niet aanslaat en de techniek over 10 jaar volledig is verdwenen? Heb je zo’n ouderwetse code op je grafsteen;). Maar creatief is het zeker!

    1. Het risico dat iets veroudert loop je altijd. Daarom denk ik niet dat de stap naar full QR-grafsteen zal aanslaan, toevoegingen zul je wel zien. Trouwens is QR code uberhaupt een ‘raar’ fenomeen. Mensen vinden het helemaal hip en tof, een barcode bestaat echter al jaren. En berust op dezelfde techniek.

  3. Leuk stukje. :) Ehm de QR code op een website, geen idee waar deze heen ging maar ik weet dat er sites zijn waarbij je dmv het scannen van een QR code met je mobieltje het bijbehorende programma,ringtone op je (windows)mobieltje binnenhaalt/downloadt, best een slimme toepassing scheelt je weer een url overtikken. ;)

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